Diesel: Go With The Fake

February 11, 2018Filed under Film and Fashion, Clothing, Footwear

A few days ago, Diesel secretly opened an authentic knock-off store called Deisel on Canal Street, very far from Fifth Avenue or the other fashion landmarks, and right in the heart of New York City’s most famed fake-fashion destination.

The unsuspecting shoppers probably did not realize then, but the items they bought at the Deisel store were actually one-of-a kind pieces specially crafted by Diesel design team disguised with fake Deisel branding. Those lucky shoppers took home some rare pieces, very likely to become collector’s items. Operating in the original style of its Canal Street neighbors, the store’s interiors and selling experience played out authentically, and the whole experiment was caught in a video that celebrates those who are brave enough to venture off the beaten path to find their own unique style.

Advertising Agency:Publicis, New York, USA
Chief Creative Officer:Andy Bird
Executive Creative Directors:Luca Pannese, Luca Lorenzini
Associate Creative Director:Bryce Hooton, Kristen Koop
Copywriter:Bryce Hooton
Art Director:Kristen Koop
Evp:Lisa Bifulco
Chief Production Officer:Lisa Bifulco
Vp:Tim Legallo
Executive Producer:Tim Legallo, James Blom
Business Manager:Adrienne Ludvigsen
Account Directors:Melanie Lyon, James Bundy
Global Chief Director:Bruno Bertelli
Publicis WW:Bruno Bertelli
Chief Executive Officer:Bruno Bertelli
Executive Creative Director:Cristiana Boccassini
Digital Creative Directors:Milos Obradovic, Mihnea Gheorghiu
Head Of Social:Stefano Perazzo
Social Media Manager:Doina Tatu
Strategic Planner:Noa Dekel
Account team:Barbara Pusca, Camilla Poli
Production Company:Rival School Pictures
Director:Andrew Lane
Production Supervisor:Doug Smith
Assistant Production Supervisor:Connor Vassar
Editorial Company:Cosmo Street
Editor:Aaron Langley
Producer:Paolo Solarte

Audio Record:Duotone
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