Dallas Pets Alive, a local pet rescue organization, has partnered with Spotify to create Spoty Play: playlists that match listeners with adoptable dogs. Each playlist is curated to fit a dog’s personality and attitude, whether they’re mellow, high-energy, shy, outdoorsy, or anywhere in between. This way, adopters can discover their perfect pet through music.
The idea for Spoty Play originated with the insight that people are more likely to adopt pets that they are familiar with and relate to. The best home for a pet is always a home that welcomes each dog’s uniqueness, and Spoty Play allows listeners to familiarize themselves with adoptable dogs and their different personalities.
Dallas Pets Alive’s page on Spotify has been gaining traction since its launch in June 2016 and has already led to 30+ adoptions. This unprecedented collaboration between Spotify and Dallas Pets Alive allows listeners to visit each dogs’ page from within the app and apply for adoption online. Dallas Pets Alive is continuing to add new playlists and pets as part of the ongoing campaign. The Spoty Play campaign continues years of successful awareness and adoption campaigns created in partnership between Dallas Pets Alive and Dieste, Inc.
Chief Creative Officer:Ciro Sarmiento
Creative Director:Abe Garcia
Associate Creative Director:Dario Campos
Art Director:Dario Campos
Art Directors:Abe Garcia, Sergio Rojas
Senior Copywriter:Renato Martinez
Executive Producer:John Costello
Brand Leadership:Janelle Treviño
Head Of Media:Scott Gassert
Production Company:Shooter Films, USA
Executive Producers:Mauricio Jemal, Gerard Lodico
Vfx Company:La Posta, Argentina
Head of VFX:Nicolas Cantarelli, Pablo Tufaro
Executive Producer Music:Alberto Farinas
Sound Design:Def Mule