Established in 1973, the Sourtoe Cocktail has been a time-honoured tradition in Dawson City, Yukon. Drawing tourists from around the world, the famous cocktail consists of an actual severed human toe used to garnish a drink. But in June of 2017, it was stolen by a drunken tourist, and the theft made headlines worldwide! So we created a contest in search of a new toe.
Executive Creative Director:Michael Milardo
Associate Creative Director:Pierre Chan, Scott Schneider
Art Director:Scott Schneider
Director Of Client Services:Robyn Smith
Account Director:Lindy Scott
Account Coordinator:Joy Lucas