Bulletproof: Dance Floor, Elliptical, Work

February 24, 2018Filed under Radio and Non-alcoholic Drinks
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Bulletproof ® 360, creator of its namesake ‘butter coffee’ and other cutting-edge food and nutrition products, approached creative agency Tether to promote Bulletproof® Coffee Cold Brew, its first ready-to-drink coffee product intended to help the brand expand its consumers beyond its core base of biohackers and fitness enthusiasts. Capitalizing on the new-year mindset and the quest to seek self-improvement, the “You. Only Better.” campaign showcases how Bulletproof Coffee fuels your mind and body so you feel like you—only better—with scenes of relatable people feeling their best.

Advertising Agency:Tether, Seattle, USA
Chief Creative Officer:Stanley Hainsworth
Executive Creative Director:Steve Barrett
Creative Director:Paul Huggett
Senior Art Director:Rory Jensen
Writer:Saedi Hitner
Designer:Bronson Folz-Edwards
Senior Producer:Alexis Smith
Account managers:Alex Warren, Christy Allcock
Senior Creative Strategist:Joanna Mathews
Production:Greg Kaufman, Hart Boyd, Keith Slawson
Photographer:Kremer Johnson
Director:Kremer Johnson
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