BMW: The Someday Ride

February 15, 2018Filed under Film and Automotive
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BMW Motorrad's short content film, ‘The Someday Ride’ follows two siblings on an exhilarating journey as they embark on the road trip of their dreams.

Creatively devised by M&C Saatchi and directed by Ben Perry, the rousing film aims to broaden what it means to be a motorcycle owner by engaging a new audience. Ben, who was involved early on in the film's creation, subverted traditional motorcycle advertising with a cast of young, ethnically diverse characters.

The adventure spans an expansive array of landscapes and, being shot over four days, required extensive preproduction and precise scheduling to capture the range of locations. This involved shooting without artificial lighting and planning scenes according to sunlight hours.

Advertising Agency:M&C Saatchi, Netherlands
Production Company:Armoury
Director:Ben Perry
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