Holiday festivities typically bring a feeling of renovation and hope, but this is not the case for everyone. RAPP Brazil created “Oven Messages,” a beautiful Christmas campaign for Supergasbras that draws attention to the homeless, who are invisible all year long. Supergasbras invited people to share Christmas messages on its timeline and through a curatorship some of these wishes were selected and transformed into hand-make cookies. Then, providing their followers with an impactful experience, the brand invited the authors of the messages to deliver the cookies to the homeless. With 2 million messages received and many hearts warmed we’d like to give RAPP Brazil a big round of applause!
Chief Creative Officer:Andre Pasquali
Creative Director:Felipe Andrade
Art Director:Felipe Andrade
Art Directors:Bruno Athayde, Alfredo Mariano, Luiz Barreto