Gardena: Nature is Irreplaceable

January 04, 2018Filed under Print and House, Garden

Nature is Irreplaceable.

Task: GARDENA, the top-of-mind brand for traditional gardeners, wanted to show urban people, that getting in contact with nature and therefore gardening is essential for wellbeing. Idea: To feel that we are part of nature, makes us human. Nevertheless we are living in an increasingly artificial world.
But: Nature is irreplaceable.
Solution: We made plants out of real plastic tools, people use every day, and arranged them like normal pot plants, to show people that there is no substitute for nature and experiencing nature.

Advertising Agency:Heimat Wien, Vienna, Austria
Creative Director:Georg Feichtinger
Copywriter:Georg Feichtinger, Matt Lee
Art Director:Simon Pointner
Graphic Designer:Boris Angelis
Photographer:Dieter Brasch
Retouching:Barbara Ster
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