We realized that beautiful scenery and landscapes can only attract so many viewers. So how could we make a webcam that everyone wanted to watch? After some digging we noticed there was a common trend with previous viral live streams—they were all pretty weird. Like a live stream of Shia Labeouf watching all of his movies, or a man live streaming his grass growing on his front lawn. It seemed the more strange and mundane a live stream sounded, the more shares it got.
In an effort to create a strange live webcam of our own, we created Donair Cam. A 24 hour live stream of donair meat. Not only was it weird and seemingly boring, Nova Scotians are crazy about donairs. The result? Loads of people watched it and shared it. Donair Cam was viewed in 159 Countries with a total watch time of 22 years and had earned over 47 million global impressions—all in the first week.
Creative Director:Stephen Flynn
Director Of Innovation:Mike Postma