Virgin Active: Revolution

December 14, 2017Filed under Film and Recreation, Leisure, Sports
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An authentic revolution in city training. A Total-Body approach with high technology, energy and involvement, Programmed to enhance the body by simultaneously stimulating the muscles and the mind. A Fit-Fusion philosophy at kilometer 0: in the center of Milan, with the pay-per-train app, At rhythm of sound vibrations, light effects and inspirational videos. A new Cycling Community led by a Master Coach of international experience, Real heroes and motifs of Deep Training. Central figures of a new wave of sport based on advanced performance And the absolute balance between intensity, quality and emotion. Welcome to the age of the ENTERTRAINING!

Advertising Agency:Attila&Co, Milan, Italy
Creative Director:Lab81
Art Director:Valentino Bedini
Photographer:Diego Pacenti
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