UN Women: #drawaline

December 14, 2017Filed under Film and Public Interest, NGO
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Since the Harvey Weinstein story broke and the #MeToo hashtag swept the globe, Violence Against Women and Girls (VAWG) has never been higher in people’s consciousness’s – making Saturday’s International Day for the Elimination of Violence Against Women on Saturday, November 25th more important than ever - 1 in 4 women in the UK still being affected (and this rises to up to 70% in some parts of the world).

To mark this hugely important day we created #DrawALine for UN Women UK – a social campaign using celebrities such as Benedict Cumberbatch, Deliciously Ella, and Gemma Styles and began with us drawing a physical orange line across Covent Garden.

Advertising Agency:JWT, London, United Kingdom
Executive Creative Director:Lucas Peon
Creative Director:Jason Berry
Senior Creatives:Juliet Mclaren, Courtney Dow
Producer:Charlotte Jude
Planners:Rachel Pashley, Megan Van Someren, Marina Lindsay‐Brown, Eleanor Metcalf
Senior Account Director:Mini Sinha
Project Manager:Katie Oldfield
Director:Alicia MacDonald
DoP:Catherine Goldschmidt
Photographer:Fiona Bailey
Production Company Producer:Ben Link
Executive Producer:Heather Link
Production Company:Missing Link Films
Editor:Lizzy Graham, Marshall Street Editors
Sound:Mike Bovill, 750mph
Post Production:The Mill
Colorist:James Bamford
Post Producer:Ian Berry
With thanks to:Duke's Island Studios, Take 2, Panalux, Get Set Hire
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