The boring and beautiful everyday life. That’s what The Swedish Armed Forces fight for – around the clock, all year, everywhere. That’s the focus in their latest campaign. Visuals from the everyday life of the citizens are mixed with regular workdays for the people within the force. They all tie together with the line We let Sweden be in peace, so that your life can continue as usual.
Account Director:Malin Almqvist
Account Manager:Camilla Ryttare
Art Directors:Jörgen Berglund, Johanna Johansson
Copywriters:Petter Nylind, Daniel Jakobsson
Planners:Cornelia Wangel, Erica Knutsson Thelin
Production Company:B-Reel Films
Executive Producer:Rikard Astrom