OtterBox: Action Ollie

December 14, 2017Filed under Film and Electronics, Technology

What do you do when OtterBox, the #1-selling case for Smartphones and tablets, asks for a holiday-themed video? You make a spoof 1980’s toy commercial, of course. We took OtterBox’s man-sized corporate mascot, Ollie—a cute, cuddly, if maniacally overprotective critter—and turned him into a small but mighty toy action figure named “Action Ollie.” Reminiscent of ‘80’s icons like G.I. Joe and He-Man, the “Action Ollie” holiday video is a cheesy special effects-laden, rockin’ hair metal-tastic homage to classic Saturday morning kids’ toy commercials. Even our legal disclaimer copy is a parody. All to remind viewers that OtterBox cases, like Action Ollie himself, are “unapologetically overprotective” and make a great holiday gift. That is if Action Ollie dolls actually existed. Which they don’t. But whatever. Oh, and we also squeezed in a celebrity cameo: football legend, Peyton Manning. Because why not. There were no rules in the ‘80’s!

Advertising Agency:CP+B, Boulder, USA
Vp:Ralph Watson, Sloan Schroeder, Devin Reiter
Chief Creative Officer:Ralph Watson
Evp:Tony Calcao
Executive Creative Director:Tony Calcao
Creative Directors:Jason Pierce, Mark St. Amant
Associate Creative Directors:Ryan Contillo, Donny Brunner
Director Of Content Production:Sloan Schroeder
Boulder:Sloan Schroeder
Integrated Producer:Alina Moeller
Junior Integrated Producer:Shelby Hawkinson
Production Company:Bob Industries, La
Director:Brigg Bloomquist
DoP:Pablo Berron
Producer:Ray Duffy
Production Supervisor:Dana Eudaily
Production Designer:David Michael Max
Executive Producers:Tk Knowles, John O'Grady
Editorial Company:Plus Productions, Boulder
Editor:Kevin Zimmerman
Assistant Editors:Bryce Harvey, B Stover
Editorial Executive Producer:Lennon Barnica
Post Production Company:Method Studios
Executive Producer:Cara Lehr
Producers:Crystal Rossman, Julia Paskert
Lead Flame Artist:Aidan Thomas
Support Flame Artists:Louis Schachte, Emily Irvine, Jason Frank, Pat Hunsberger
Animator:Wayland Vida
Mix:Lime Studios, Santa Monica)
Sound Design Company:Lime Studios, Santa Monica)
Audio Engineer:Matt Miller
Mix Assistant:Lisa Mermelstein
Mix Executive Producer:Susie Boyajan
Mix Associate Producer:Kayla Phunngglan
Music Company:Massive Music, Los Angeles)
Music Company EP:Kiki McDaniel
Music Company Creative Directors:Tim Adams
Telecine Company:Company 3
Colorist:Stefan Sonnenfeld
Senior Producer:Katie Andrews
Managing Director:Devin Reiter
Group Account Director:Rob Hofferman
Management Supervisor:Claire Marquess
Content Supervisor:Michelle Robertson
Content Manager:Ashley Huehnerfuss
Chief Strategy Officer:Eric Zuncic
Senior Strategist:Nicole Hering
Senior business affairs:Lisa Gilles
Traffic Manager:Zach Granowitz
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