Being fat sometimes has benefits if you have a positive point of view. However, communication in fitness category is based on deficiency of fat people. In this campaign, we aimed not to follow this path and position fat people as daily heroes.
Heroes of all sizes welcome
Creative Directors:Ali Goral, Boran Erem
Art Director:Elvin Tür
Copywriters:Tansu Demirok, Rahman Yıldız
Digital Artist:Garo Yontan