Jimmy Dean is delivering the perfect gift to families this holiday season – the gift of eating cookies for breakfast. In an effort to become the next great holiday breakfast tradition, we’re inviting families to press their beloved cookie cutters into something new… sausage. That’s right. Simply roll, cut, cook and decorate like always. But now you can create Sizzlin’ Snowmen, Skillet Stars, Meat Mittens and much more.
A top-down ‘How To’ video currently playing on Facebook shows how to make them. And a series of Pinterest ads pop up during people’s searches for “Holiday Cookies.” We also partnered with Chef George Duran who gives a live cooking demonstration on Facebook. And Santa is on the action too with a social teaser video. The campaign was created by Ogilvy & Mather Chicago and went live December 10th.
Creative Directors:Dave Metcalf, Chris Turner
Art Director:Pat Seidel
Copywriter:Chris Rose, Pat Burke
Producer:Jenn May Rosen