CureSMA: One Gene Away

December 06, 2017Filed under Print and Public Interest, NGO

One day, he’ll go for gold. One gene can block his shot.

One day, she’ll perform at the Royal Opera House. One gene can ruin the dream.

Print campaign fore Cure SMA, commissioned by GSW New York. Spinal Muscular Atrophy is the number one genetic killer of small children.

Advertising Agency:GSW, New York, USA
Executive Creative Director:Nicholas Capanear
Creative Directors:Kerry Ciociola, Patrick Moos
Copywriter:Ron Larson
Design Director:Christine Bringuez
Production:Jon Parkinson
Photographer:Alex Telfer Photography
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