Save trees. Learn English.
In written form, English is much shorter than French. So to promote its English classes in the French Canadian market, Berlitz promoted a new benefit of learning English: eco-consciousness.
Advertising Agency:Rethink, Montréal, Canada
National Creative Directors:Chris Staples, Ian Grais
Creative Director:Nicolas Quintal
Art Director:Maxime Sauté
Copywriter:Xavier Blais
Photographers:Bruno Florin, Rodeo Production
Account Director:Alex Lefebvre
Media:NewAd
National Creative Directors:Chris Staples, Ian Grais
Creative Director:Nicolas Quintal
Art Director:Maxime Sauté
Copywriter:Xavier Blais
Photographers:Bruno Florin, Rodeo Production
Account Director:Alex Lefebvre
Media:NewAd
