Swish 100 Swedish kronor to 90 007 20 så that we can continue to create headwind for the bullies of the world
Amnesty International Sweden wanted an ad campaign that communicated relevance and spoke to a young, global audience. They also wanted ads that urged people to donate money to their fight for human rights and against anti democracy, dictatorship and bullying. So we created the SWIIIISSH! campaign.
Swish is a Swedish mobile app that allows you to send money to friends, companies and organizations by using your mobile phone. Swish is also a onomatopoeic word that imitates the sound of the wind. By putting these two meanings together we came up with SWIIIISSH! – "Swish" money to Amnesty so they can keep create headwind for the world's biggest bullies!