Volkswagen Polo: Safety Shoot

November 09, 2017Filed under Media and Automotive
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For the launch of the new Volkswagen Polo, DDB Brussels imagined an original and surprising stunt. To highlight the efficiency of its pedestrian recognition system, a standard feature on the new model, the Polo was equipped with a camera that was directly connected to this active security technology. As a result, each time the Polo automatically braked for a pedestrian, the camera took a picture of him crossing the road. The actual pictures taken are currently being used in posters on our streets.

Advertising Agency:DDB, Brussels, Belgium
Creative Director:Peter Ampe
Creative:Fred Zouag - Nicolas Gaspart, Jonathan d’Oultremont
Strategic Planner:Philippe Gerin
Account team:Sylvie De Couvreur, Quentin Maryns, Anneleen Vande Voorde
Art Buyer & TV producer:Brigitte Verduyckt
Photographer:Frederik Buyckx & The new Polo
Production House:The Breakfast Club
Technical Production:Fish Eye
Dtp:Benjamin Hiffe
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