Volkswagen Polo: Safety Shoot

November 09, 2017Filed under Media and Automotive

For the launch of the new Volkswagen Polo, DDB Brussels imagined an original and surprising stunt. To highlight the efficiency of its pedestrian recognition system, a standard feature on the new model, the Polo was equipped with a camera that was directly connected to this active security technology. As a result, each time the Polo automatically braked for a pedestrian, the camera took a picture of him crossing the road. The actual pictures taken are currently being used in posters on our streets.

Advertising Agency:DDB, Brussels, Belgium
Creative Director:Peter Ampe
Creative:Fred Zouag - Nicolas Gaspart, Jonathan d’Oultremont
Strategic Planner:Philippe Gerin
Account team:Sylvie De Couvreur, Quentin Maryns, Anneleen Vande Voorde
Art Buyer & TV producer:Brigitte Verduyckt
Photographer:Frederik Buyckx & The new Polo
Production House:The Breakfast Club
Technical Production:Fish Eye
Dtp:Benjamin Hiffe
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