Uber: Boxes

November 05, 2017Filed under Film and Transport, Tourism

Uber is highlighting the absurdity of the traffic situation in Asia’s biggest cities as part of its first ever brand purpose campaign.

Using cardboard boxes to represent cars, the film humorously shows the reality of how people get around currently and ends with images of a city being overrun by boxes. The film was shot on the streets of Bangkok with around 200 extras, the soundtrack is ”Bare Necessities” from the 1967 Disney film ”The Jungle Book”.

Advertising Agency:Forsman & Bodenfors, Gothenburg, Sweden
Account Director:Alison Arnold
Account Manager:Helen Johansson
Account Supervisor:Sanna Fagring
Art Director:John Bergdahl
Copywriters:Jacob Nelson, Rikke Jacobsen
Pr Strategist:Bjarne Darwall
Designers:Emelie Lindquist, Johan Fredriksson
Planners:Tobias Nordström, Leo Bovaller
Music Supervisor:Jenny Ring
Director:Adam Berg
Executive Producer:Johan Lindstrom
Producer:Ben Croker
Production Manager:Kate Wynborne
DoP:Mattias Rudh
First Assistant Director:Tony fernandez
Grade:Mark Gethin, MPC Los Angeles
Editor:Paul Hardcastle, Trim
Postproduction supervisor:Leo Wilk
Sound Design:Joakim Kristensen, Redpipe
Production Company:INDIO
Activation Strategy:Mano, Copenhagen
Orchestration:Mano, Copenhagen
Distribution Partner:Oath
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