In Brazil, the use of agrochemicals is alarming and more than half of the substances used are banned in countries of the European Union and the United States. According to the World Health Organization (WHO), the consumption of these substances causes, annually, 70,000 acute and chronic poisonings. The TULASI Mercado Organic, which fights this evil through the sale of natural products without chemistry and without poison, created this campaign showing the public the evils that may be hidden in conventional food.
Creative Director:Edison Martins, Diego Curvêlo
Art Director:Gustavo Fonseca, Guilherme Rocha
Copywriter:Peu Souza, Iago Aroeira
Additional Credits:Renata Nascimento, Luiz Penna, Fabíola Mendes