Polioxidonium: Don’t let your cold turn into disaster

November 01, 2017Filed under Film and Pharmaceutical

In the midst of a “cold season”, we have launched an advertising campaign promoting Polyoxidonium, a medicine for cold and flu. During the exacerbation of viral diseases, many people stay home and lie in bed watching TV shows and new films, so the central element was a video stylized as a trailer for a catastrophe movie.

Advertising Agency:POSSIBLE, Moscow, Russia
Creative Director:Artem Filimonov
Art Director:Roman Antonov
Creatives:Marat Arutyunov, Ludmila Kulibaba, Mikhail Sinelshchikov
Strategist:Pavel Katkov
Account Manager:Alina Rozhkova
Client Service Director:Veronika Yukalova
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