McDonald's Happy Meal: Carrot Stick

November 22, 2017Filed under Film and Food

McDonald’s UK 2017 Christmas campaign shows a little girl becoming bizarrely attached to a carrot stick. "Are you gonna eat that?" her father asks as they wrap up their McDonald’s Christmas Eve meal. She shakes her head, totally focused on the fat orange stick in her fist. "It’s for the reindeer" she says, and will repeat, throughout the spot. "Carrot Stick" the ad that leads the work, follows the pair home as she clutches her reindeer snack with the vigilance of a bodyguard charged with protecting the Crown Jewels. What sells the spot is the girl herself, whose dedication brings to mind how fervently we saved teeth to stick under the pillow, or refused to eat the cookies meant for Saint Nick. Of course, things go temporarily pear-shaped when her older brother makes a startling revelation—no, not that Santa isn’t real, but that there’s more than one reindeer.

Advertising Agency:Leo Burnett, London, United Kingdom
Chief Creative Officer:Chaka Sobhani
Creative Director:Pete Heyes, Daniel Evans
Creatives:Mark Franklin, Rob Tenconi
Account Director:Sam Houlston
Project Manager:Sarah Ioannou
Digital Producer:Sarah Ioannou
Agency Producer:Graeme Light
Director:James Rouse, Outsider
Production Co:James Rouse, Outsider
Producer:Benji Howell, Jean-Clement Soret
Editor:Art Jones
Post Production:Louise Unwin
Telecine:Paul Wilmot
Sound Design:Sam Robson
DoP:Christophe Beaucarne
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