To capitalize on the recent Royal Decree allowing women to drive for the first time in the Kingdom and Breast Cancer Awareness month, our Creative team initiated a campaign for Hyundai, establishing a link between two significant female issues --- women driving and Breast Cancer Awareness. Emphasizing on the importance of safety, the idea promotes the necessary steps for safety/prevention, “buckling up” and “early detection”, to avoid future tragedy. This initiative was part of our commitment to contribute to Female Empowerment in Saudi society.
The creative idea was an initiative by the HorizonFCB Jeddah office and was shared with the Client, who immediately agreed to partner in promoting such a noble cause as part of the their CSR program. Our media arm, BPN supported the idea through securing ad space in major local newspapers & magazines complemented by posting the campaign on all Hyundai Almajdouie Social Media platforms. This was a perfect example of Creativity and a strong agency/client partnership to utilize such an opportunity to contribute to a great cause.
Safety Comes First.
Creative Director:Sari Qablawi
Art Director:Ronald Quintos
Additional Credits:Mohammad Ayoubi, Moutaz Jad, Rabih Houry