Heineken: The Green Drivers

November 28, 2017Filed under Media and Alcoholic Drinks
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Driving to a bar with friends on a holiday and being the only one not to drink. As if that weren’t challenging enough, Heineken put to the test the responsible attitude of these drivers and rewarded those who stood true to the purpose. What seemed to be just a delivery truck of the brand revealed a customized Jaguar F-Type that took these drivers to an unusual ride in the Interlagos Race Track with none other than Sir Jackie Stewart, former driver and three-time Formula 1 world champion. At the end of the ride, the responsible drivers won tickets to enjoy Formula 1 Grand Prix Heineken of Brazil 2017 with their friends.

This was the mechanics used by Heineken, official sponsor of Formula 1, to create “The Green Drivers” campaign. Idealized in partnership with Hands (Brazilian ad agency), the film is airing on digital channels as part of a responsible consumer campaign surrounding the GP of Brazil 2017 that took place this month. The idea was to show that people who never drink while driving can also have incredible experiences.

Advertising Agency:Hands, Brazil
creative direction:Marcelo Lenhard, Zito Campos
Art Direction:Thiago Martins, Mila Fregona
Writer:Mariana Mancia
Client Services:Fernanda Tchernobilsky, Thays Barbosa
Planning:Fernanda Peltier
Project Manager:Rafael Najm
Operational Manager:André Patrício
Rtv:Moema Porro
Production House:Trator
Executive Production:Gabriela Lemos, Armando Ruivo
Director:Will Mazzola
Photography Director:Toddy Miranda
Production Coordination:Kiko Ribeiro, Eduardo Saraiva
Assembling:Christian Grinstein
Postproduction:Trator Filmes
Color:Bleach Filmes
Sound Production House:Comado S
Maestro:Equipe Comando S
Production:Equipe Comando S
Client Approval:Bram Westenbrink, Vanessa Brandão, Guilherme Retz, Natalia Menezes
Acknowledgements:Interpub Eventos, Jaguar
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