To increase awareness and get as many people as possible on board, the agency would like to highlight the fact that poor housing is everyone’s concern. On top of the 20,000 people living everyday on the streets, statistics show that in France, over 150,000 people are homeless and 4 million live in substandard housing. With the rise of unemployment and rents representing the majority of a households’ budget, all it takes is a job loss to end up on the streets. Lead by the catchphrase “Exclusion can include anyone”, this campaign begins with billboard ads where people reach out to help their own selves.
Creative Director:Olivier Altmann
Art Director:Anthony Lietart
Assisting Art Director:Charlotte Syndic
Art Buyer:Marie Ferrara
Location Manager:Philippe Loutrel