Flamengo: Hope’s Line-up

November 15, 2017Filed under Direct Marketing and Recreation, Leisure, Sports

In the last “Flamengo vs Fluminense”, which happened on Children's Day, the different lineup caught the attention of those who watched the match. Instead of players like Diego, from Flamengo; and Wendel, from Fluminense, the photos and names of homonymous and missing children and teenagers in the state of Rio de Janeiro appeared on the screen. The idea was to draw attention to the problem, which affects about 40,000 children and adolescents every year in Brazil. The campaign action won the match. Missing since the beginning of this month, Luany Cristina dos Santos de Souza, 13 years old, was spotted by her grandmother at October 15th. One of the children’s pictures displayed at the screen during the Hope’s Line-up, Luany was found at Morro da Mangueira, thanks to an information that was sent to her grandmother by a football fan while he was still inside the Maracanã stadium.

Advertising Agency:Nbs, Rio De Janeiro, Brazil
Creative Vp:André Lima
Creative Director:André Lima, Carlos Andre Eyer
Chief Creative Officer:Carlos Andre Eyer
Creative Directors:Andre Havt
Creatives:Luiz Miller, Felipe Pessoa, Bruno Antunes
Producer:Camilo Coelho
Client:Márcio McCulloch
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