Dri Dri: The every drop counts cone

November 24, 2017Filed under Direct Marketing, Design and Food

We didn’t do a campaign, nor offered free samples. We also didn’t offer discounts. Our idea was to solve the issue with an innovation. Not exactly in the ice cream itself, but in the way it is consumed.?We developed a special ice cream cone with gutters that start at the top and go down to the mid-section, re-injecting the tasty Dr Dri ice cream back into the cone. Thus, no drop of the Dri Dri ice cream is wasted on the hands of the clients.

Advertising Agency:Y&R, São Paulo, Brazil
Creative Vice President:Rafael Pitanguy
Head Of Art:Felipe Pavani
Creative Director:Rafael Pitanguy
Creative:Natalia Silva, Raphael "Raphú" Oliveira, Tales Torres, Kleyton Mourão
Producer:Thaís Gordon, Natalia Vasconcelos
Client Services:Vivianne Brafmann, Heloisa Guimarães
Planner:Tatiana Tsukamoto, Paulo Vita
Media:Gustavo Gaion
Illustrator:Rodolfo Martins, Feppa Rodrigues
Head of Agency Production:Nicole Godoy
Agency Producer:Camila Naito, Anderson Rocha, Caroline Reis
Art Buyer:Monica Beretta, Stephanie Wang
Print Producer:Ronaldo Cavalcante
Film Production Company:Cine Cinematografica
Director:Ivan Abujamra
Editing:Pedro Vand, Murilo Oliveira
Animation:Rodolfo Martins
Post Production:Cine X
Sound Studio:Coletiva
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