Dogkart: Rock Heavy

November 30, 2017Filed under Print and Pets

Incorrect diet and lack of exercise makes domestic dogs obese and inactive. This often leads to depression in dogs and becomes a source of other health problems.

The brief was to make pet owners aware that it takes a special diet for a heavier dog to get back into shape as compared to lighter dogs. So Lifelike dog illustrations were hand painted on rocks. The painted dogs looked quirky and humorous, exemplifying the idea that when dogs don’t eat right, they become stationary, just like a rock.

Get your dog back

Advertising Agency:Dentsu Impact, Gurgaon, India
Creative Director:Ankur Garg
Art Director:Ankur Garg, Tushar Verma
Copywriter:Ravi Mishra
Illustrator:Ernestina Galina
Photographer:Jasmer Singh
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