BBC: BBC Make Me

November 20, 2017Filed under Online and Media, Publications

BBC MAKE ME is a first of its kind interactive mood matcher for content. It lives natively on Facebook and catalogues more than 150 clips based on moods rather than programs.So if the user wants to feel happy, BBC MAKE ME serves them something that will make them laugh. Or if they want to feel sad, BBC MAKE ME serves them something emotional. BBC MAKE ME was created to tackle the fierce competition for 16-24 year-olds’ attention and to establish BBC as a brand that has relevant content ‘for them’.

Advertising Agency:BBC Creative, London, United Kingdom
Creative Directors:Aidan Mcclure, Laurent Simon
Art Director:Arvid Harnqvist
Copywriter:Amar Marwaha
Producer:Ivana Bohuslavova
Marketing:Daniel Walsh
Production Company:Media Monks
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