Bath & Body Works Panama: The Blind Exhibition

November 30, 2017Filed under Media, Outdoor and Health, Beauty
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CANDLES, BODY CREAMS AND SOAPS USED TO CREATE THE FIRST ART EXHIBIT IN PANAMA FOR PEOPLE WITH VISUAL IMPAIRMENT 

Every year white cane day is celebrated around the world in the month of October. This date goes unnoticed in Panama as well as in many other countries in Latin America, that’s why this year Bath & Body Works Panama with the support from the Patronato Luz del Ciego (Light for the Blind Patronage) and the Instituto Nacional de Cultura (National Institute for Culture) have created #TheBlindExhibition, an art exhibit dedicated for the visually impaired as part of the celebration and to further equal rights and support art. 

This exhibit was carried out from October 16th to the 28th in Casa Gongora of the Historic District of Panama City, and had the participation of 7 graphic and plastic artists which incorporated smells and textures of the Bath & Body products such as creams, candles, soaps, etc to create unique works of art that can be appreciated using all of the senses. Different groups of visually impaired people attended this exhibit, from the capital city as well as from the other regions of the country. 

And each work of art had its description in Braille as well as printed in English in Spanish in order to continue in the spirit of inclusion. In this manner, every visitor could feel and see the works of art with their soul. Noor Diaz, Brand Manager of Bath &Body Works LatinAmerica, Professor Salinas, the Director of the Light for the Blind Patronage and Mrs. Lastenia from the National Institute for Culture indicated that his exhibit will be the first of many to be held in Panama, in hopes of creating more spaces for cultural entertainment which include people with disabilities and special needs.

Advertising Agency:Independiente, Panama City, Panama
Creative Director:Jonathan Lasso Rocha, Dennis de Icaza
Art Director:Luis Alvarado
Additional Credits:Noor Diaz, Valeria Barahona
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