Aides: Love

November 30, 2017Filed under Print and Public Interest, NGO
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A short text, two possible readings, the campaign reveals with poetry the importance of preserving love and continuing the struggle, with a new mode of action : the donation by SMS.

Advertising Agency:TBWA, Paris, France
Client Team:Christian Andreo, Nathalie Gautier, Antoine Henry, Charmaine Da Costa Soares
Account Management:Anne Vincent, Veronique Fourniotakis, Marion Floch, Thomas Devynck
Executive Creative Directors:Benjamin Marchal, Faustin Claverie
Art Directors:François Claux, Swann Richard
Copywriters:François Claux, Swann Richard
Sound Producing:Tbwa\Else
Chief Executive Officer:Maxime Boiron
Music Producer:Fabrice Pouvreau
Music AD:Ferdinand Huet
Composer:Nicolas Neidhardt
Arrangement:Guillaume Le Guen, Sébastien Cannas
Print Producing:Laurence Collavini
Typographer:Maxime Rebière
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