Synoptik: One in five drivers

October 23, 2017Filed under Film and Professional Services

Imagine yourself sitting behind the wheel of your car. Then imagine that you count all the cars going in the opposite direction. One, two, three, four… but before counting the fifth car you should be aware that the driver with statistical probability has critically poor vision. This means that he or she poses a danger both to you and to others on the road. To shed some light on this fact the Swedish optician Synoptik has produced this film together with The National Vehicle Safety Inspection, ”Bilprovningen."

Advertising Agency:Garbergs, Stockholm, Sweden
Art Director:Sebastian Smedberg
Film Director:Sebastian Smedberg
Copywriter:Hampus Mattsson
DoP:Anna Bergkvist
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