Portugal's premiere of Tupac's biopic "All Eyez On Me" was the starting point for the new Social Animals campaign for NOS Audiovisuais.
Tupac is a legend for the older target, yet it is a complete unknown for the younger generations that fill the theaters. That's why we challenged Rui Unas, one of the greatest portuguese influencers, to tell the story of the Rap God through a music video homage with the sound and the visual of the 90's.
Once again, the social media agency created, directed and produced the entire campaign internally, including the music production.
Creative Director:João Pedro Batista
Copywriter:João Pedro Batista
Creative Supervisor:Tiago Eleutério
Motion Graphics:Miguel Béco, João Ruivo, João Bulhosa
Strategy Director:Filipa Mauricio
Account Director:Goncalo Cardoso
Account Manager:Susana Raposo
Media Director:Gustavo González
Additional Credits:Mariana Lamas, Inês Gervásio