Nissan: #She_Drives

October 03, 2017Filed under Print and Automotive

In Saudi Arabia, women were not allowed to drive. On the 26th of September, 2017, a royal decree was issued to allow women to finally drive. To celebrate the historical occasion, Nissan sent it’s sentimental message to it’s future customers with a subtle License plate. License plates tend to have a huge auction market in the GCC (Gulf Countries), with many people spending thousands to get a customized one. This reflected in a hugely favorable reaction on social media, with many women wanting the license plate, and some went directly to following their accounts and inquiring about the prices of their cars.

Advertising Agency:TBWA\Fullstop, Jeddah, Saudi Arabia
Creative Director:Loui Kofiah
Art Director:Loui Kofiah
Chief Executive Officer:Omar Al-Abdali
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