In Real Life: #BeStrong

October 17, 2017Filed under Film and Public Interest, NGO

Bullying prevention social activist Monica Lewinsky has launched a new PSA which serves as a powerful exploration of bullying by recasting the issue and asking the question: “If this behavior is unacceptable in real life, why is it so normal online?”

The film, created by BBDO New York, portrays people publicly acting out real online comments to illustrate that at the receiving end of every comment is a real person – a fact all too easy to forget in today’s online culture.

Advertising Agency:BBDO, New York, USA
Chief Creative Officer:David Lubars, Greg Hahn
Global:David Lubars
BBDO New York:Greg Hahn
Executive Creative Officers:Danilo Boer, Marcos Kothlar
Associate Creative Director:Bianca Guimaraes, Roberto Danino
Art Director:Bianca Guimaraes
Copywriter:Roberto Danino
Head Of Integrated Production:David Rolfe
Executive Producer:Angela Narloch, Persis Koch, Gloria Pitagorsky, James Dean Wells
Head of Music Production:Rani Zarina Vaz
Account Directors:Steven Panariello, Lindsey Cash, Carrie White
Account Executive:Nora Stanton
Planning Director:Christina Stoddard
Junior Brand Planner:Dexter Blumenthal
Engagement Planning Director:Yin Chung
Communications Planner:James Mullally
Influencer Manager:Lucy Bennett
Director Of Business Affairs:Bernadette Naughten
Production Company:BBDO Studios
Director:Win Bates
BBDO Studios Lead:Michaël Gentile
BBDO Studios Manager:AJ Rowe
Edit:Work Editorial
Editors:Adam Witten
Producer:Jamie Perritt, Luis Martin
Color:The Mill
Finish:The Mill
Colorists:Fergus Mccall, Corey Brown
2D Assist:Kyle Zemborain
Mix:Heard City
Audio Mixer:Dan Flosdorf
Composer:Andy Bloch
Creative Lead:Andy Bloch
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