Guiding Light: Isaiah, John, Mark, Matthew

October 01, 2017Filed under Outdoor and Public Interest, NGO

A job & an address gives Isaiah a new vision.

First, John stays clean. Second, John gets to work.

The account of Mark gets a new chapter.

The book of Matthew now includes recovery and a job.

Extra Credit Projects (ECP) and Guiding Light of Grand Rapids are name dropping all around town with a mission to get men off the streets and back to work. The advertisements highlight the positive impact Guiding Light has on the community in their mission to help recover and re-engage local men through the “guiding light of God.” The campaign—which includes billboards, digital display, print ads, kiosks, TV and more—features real stories of real men and their journey to recovery.

Advertising Agency:Extra Credit Projects, Grand Rapids, USA
Creative Director:Rob Jackson
Art Directors:Chad Hutchison, Rick Iseppi
Copywriter:Paul Flower
Photographer:Andy Terzes
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