Fenty’s Playground invited Rihanna’s navy of fans and influencers to join her in an electrifying live immersive experience to produce the beauty film together, and in real-time. The launch event has since generated a whopping 1.1 billion impressions on social media.
The film of the experience shows the complete takeover of Madrid’s central Callao Square, orchestrated by experiential design agency Wildbytes. Wildbytes harnessed cutting-edge technology to create the unforgettable multi-sensorial experience and an instantaneous, high-end fashion film.
Project Director:Julio Obelleiro
Creative Director:Casilda Sánchez
Art Director:Guillem Castellvi
Production Director:Laia Zanon
Technical Production:Andrés Yves
Space Designer:María López
Film Director:Ginesta Guindal