his commercial is a journey between the good and the great of Italy, its beauty and its cuisine. A visionary journey through 17 Italian districts seeking for their artistic icons and typical recipes and products.
A manifesto for the Retail Channel Crai, and his brand philosophy of being close to the Italian people and their traditions.
Creative Director:Vincenzo Vigo
Copywriter:Vincenzo Vigo, Lorenzo Vittorini
Art Director:Simone Risola
Production Company:Tax Free FIlm
Directors:Franco Tassi, Andrea Gasparo
Executive Producer:Giulio Leoni