Boursorama Banque: The bank that everyone wants to recommend

October 10, 2017Filed under Film, Online and Banking, Financial Services
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BOURSORAMA BANK: THE BANK THAT EVERYONE WANTS TO RECOMMEND. Boursorama Bank reveals its new brand platform, created with Buzzman, by launching a national multimedia campaign. It establishes the brand’s new communication landscape and its new signature: « Boursorama Bank: the bank that everyone wants to recommend ». Have you ever recommended an average restaurant? Or an average movie? Or an average bank? No. Because no one recommends something average… At Boursorama Bank, almost half the customers adhered after having been recommended by a relative. A true performance for the bank market, especially in France where people rarely recommend their bank in general. To highlight this unique and trusting relationship with its clients, the campaign depicts, in a disruptive way, an imaginary world where men and women recommend average things to their close ones. Absurd situations that demonstrate the power of Boursorama Bank recommendations. The media plan, set up by Vizeum, includes two 45’ films that will be broadcast online and on TV as of 8th October. The films will also be declined in 1x30’, 6x22’, 4x12’ and 4x16’ formats. To install the platform based on recommendations a national outdoor campaign (print and digital) will also be deployed, displaying men and women whispering to each other about how satisfied they are in being a Boursorama Bank client.

Advertising Agency:Buzzman, Paris, France
Vice President:Thomas Granger
Managing Director:Julien Levilain
Film Artistic Directors:Mickael Krikorian, Victor Sidoroff
Film Copywriters:Victor Sidoroff, Mickael Krikorian
Ad assistants:Gianni Leotta, Romuald Mevaere
Outdoor Artistic Director:Julien Doucet
Outdoor Copywriter:Lilian Moine
Head Of Account:Bénédicte Muller
Account Director:Laura Quilès
Account Executive:Marie Henaff, Lola Pegoraro
Strategic Planner:Clément Scherrer
Head Of Social Media:Julien Scaglione
Head of PR & Communication:Amélie Juillet
PR & Communication Assistant:Kenza Bennani
Head Of Tv Production:Vanessa Barbel
Tv Production:Katya Violi, Assistant Saveria Besset
Art Buyer:Assya Mediouni
Print Production:Dee Perryman
Production:Iconoclast
Director:Adrien Armanet
Producer:Charlotte Marmion
Post Producer:Laura Roddier
Post Production:Nightshift
Sound Production:LARAGE&DAMIANI
Musique Superviser:Frederic Schindler x Too-Young
Composer:Charles Aznavour
Publishing:Editions musicales DJANIK
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