For many years, dentists have recommended to regularly chew Wrigley's Extra to keep teeth healthy and clean. The campaign shows the long-term effects of this decade-long proposition: empty and sad looking dentist waiting rooms, because patients are missing. Every room displays a little pack of Wrigley’s Extra Professional.
Foolishly recommended by dentists since 1987
Creative Directors:Andreas Breunig, Darren Richardson
Photographer:Stefan Viehbacher, Berlin
Audio Production:Studio Funk, Berlin