Sociedad Anticancerosa de Venezuela Cáncer: The style of smoking

September 27, 2017Filed under Film, Tobacco and Public Interest, NGO

To smoke you need to have style. When you grab the cigar, you turn it on and give that first puff of smoke, it is appreciated how you are in your lifestyle, the passion you have and the attitude which you develop yourself with.   What most people do not know is that 70% of people start smoking because they strongly believe that gives them style and 70% of those people develop cancer because of smoking.   DLB Group together with Xtreme Picture and the Anticancer Society of Venezuela wanted to send a message to society to prevent cancer in smokers, especially in people who have not started smoking yet.

Advertising Agency:DLB GROUP, Caracas, Venezuela
Account Director:Larry Hernandez
Account Executive:Sandra Gimón
Chief Creative Officer:Ocarina Castaño
Creative Director:José Luis Montilla
Copywriter:Tomás Berroterán, Jhoselin Rivas
Art Director:Ysrael Cornejo
Executive Producer: Joyce Noujaim
Post Production: Xtreme Pictures
Mixer: Luis Manuel Emmanuelli
Production Company: Xtreme Pictures
Director: Closed Eye Visuals
DoP: Closed Eye Visuals
Editor:  Orlando Lopez
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