Save the Children: Pencil Toolbox

September 17, 2017Filed under Print and Public Interest, NGO
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Published on September 8th - International Literacy Day. Part of Save the Children's 'Save their Childhood' campaign, the print ad refers to Romania's app. 282,000 children in danger of not being able to begin or continue their school education.

Advertising Agency:Friends\TBWA, Bucharest, Romania
Creative Director:Sorin Tranca
Group Creative Director:Vladi Paunescu
Art Directors:Mario Niculae, Fesus Barna
Copywriter:Marian Oprea
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