Motorcyclists are 6 times more likely to be killed on or roads than any other road user.
Why? Well, there's a rebellious streak in them, they like going fast, and they absolutely hate being told what to do. That's why they ride a bike in the first place.
This spot examines what it means to hate being told what to do. And if you won't take it from us, take it from those who've lost their lives on two wheels before you.
Creative Director:Dylan Cotter
Art Director:Clayton Homer
Editor:Adam Rudd, Final Cut
Sound Designer:Rich Martin, Envy
Account team:Ken Kerr, Dave Power