Red Cross: The Guernica Project

September 22, 2017Filed under Outdoor, Print and Public Interest, NGO

It’s one of the most famous pieces of art, recreated in today’s world or worse yet… in today’s wars. These pieces replicate Guernica in the modern day, exhibiting the tragedies of two wars happening today. They are urging people to pay attention to them just as they’d pay attention to Picasso’s masterpiece. They showcase the fact that we pay attention to wars that happened in the past, through an artist’s eye, but we fail to create awareness on similar criminal acts of today. Each piece is an invitation to learn more about these wars and take action.

Advertising Agency:Marketway/Publicis, Cyprus
Creative Director:Alessio Criscuoli
Art Director:Alessio Criscuoli
Copywriter:Konstantinos Arkadiou, Alessio Criscuoli
Illustrator:Giuseppe Truscelli
Post Production:Giuseppe Truscelli
Client:Red Cross Cyprus
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