Mini: The Faith of a Few

September 21, 2017Filed under Film and Automotive

Triumph is not the cheering of the crowd, but the silence of the doubters. That’s what the MINI John Cooper Works learned, when it won the Rallye Monte Carlo back in 1964. People made jokes about the car’s first appearance in this legendary race. They even called it a tin can – until the tin car proved them wrong. For this film original locations of the race were dressed like 1964 again and while we see the car racing, we hear all the doubters in a massive sound cloud – until he crosses the finish line.

Advertising Agency:Jung von Matt / Spree, Berlin, Germany
Creative Directors:Till Eckel, Stefan Amtmann, Christian Woelky
Art Directors:Sebastian Hoelzer, Dustin Przibilla
Copywriter:Lena Charbonnier
Director:Daniel Wolfe
Production:ANORAK Film
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