McDonald's: Open Late

September 18, 2017Filed under Print and Food
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Inspired by its minimalist Pictos campaign, McDonald’s goes even further and launches a campaign for the night birds.

Advertising Agency:TBWA, Paris, France
Executive Creative Directors:Benjamin Marchal, Faustin Claverie
Copywriters:Antoine Gauquelin, Antoine Colin
Art Director:Bruno Bicalho Carvalhaes
Photographer:Helmut Stelzenberger
Art Buyer:Julie Champin
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