The campaign uses Virtual Reality to create a 5D-experience in a Stockholm hangar that allows participants to recharge on the world’s most beautiful beaches, experience the best Heli-skiing, and enjoy an African safari, among other things. The experience consists of five different VR experiences supplemented with custom-built simulators and sensory effects such as wind, aromas, heat and even an artificial elephant trunk to take the sense of reality to a whole new level.
Art Directors:Jonas Yrlid, Josephine Wallin
Project Manager:Peter Preisler
Production Manager:Asa Slattegard
Executive Producer:Rikard Astrom
Simulators:Burnt Out Punks
Sensory Effects:Burnt Out Punks