Hot Wheels: Challenge Accepted, The Drive

September 11, 2017Filed under Film and Games, Toys

The campaign showcases how the challenges Hot Wheels provides to kids help them to build the skills and confidence they need to take on the world.

To launch the campaign, a new film, created by BBDO San Francisco, focuses on a mother and son, and draws parallels between play and reality to convey that life is full of challenges that build resilience and champion the challenger spirit in every kid. It emphasizes how Hot Wheels is more than a source of fun, but also a great way to learn important life skills.

Advertising Agency:BBDO, San Francisco, USA
Chief Creative Officer:David Lubars, Matt Miller
Creative Director:Page Kishiyama, Timothy White, Ben Einziger
Art Director:Page Kishiyama, Tu Phan
Copywriter:Timothy White, Aaron Gough
Managing Director:Marc Burns
Group Account Director:Kim Fredkin
Management Supervisor:William Jones
Account Executive:Alexandra Hamill
Head Of Strategy:Tim Millar
Communications Strategist:Heidi Keel
Senior Strategist:Jose Higuera
Executive Producer:Patti Bott
Business Affairs:Danielle Ivicic
Production Company:Tool of N. America
Director:Erich Joiner
Music House:Massive Music
Edit House:No. 6 Post
Editor:Chan Hatcher
Colorist:Billy Hobson, SHED
Sound Designer:Matt Miller, Lime
Vfx Supervisor:Paul O'Shea, SHED
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