The concept to be conveyed was that GARDENA garden tools offer more intelligent solutions for all aspects of garden work and make gardening easier.
Idea: GARDENA garden tools are not simply tools. In effect they are a part of the user, and in this sense extend his or her natural possibilities and capabilities.
Creative Directors:Georg Feichtinger, Christoph Pausz
Art Directors:Georg Feichtinger, Simon Pointner, Lukas Hueter
Copywriters:Christoph Pausz, Robin Kappacher
Digital Artist:Mladen Penev