GARDENA, the top-of-mind brand for traditional gardeners, also wanted to address potential urban gardeners.
Idea: Urban gardening and street art come from a similar subcultural background: people, who are interested in street art, are also likely to be interested in urban gardening and conversely. Therefor communicating in their aesthetics and codes, would have much more impact, than a classic billboard.
Creative Directors:Georg Feichtinger, Christoph Pausz
Art Directors:Georg Feichtinger, Simon Pointner
Copywriters:Christoph Pausz, Robin Kappacher
Retouching:Blaupapier Bildretusche Produktion Gesellschaft