Gardena: Grow with your Garden

September 21, 2017Filed under Print and House, Garden

GARDENA, the top-of-mind brand for traditional gardeners, also wanted to address potential urban gardeners.

Idea: Urban gardening and street art come from a similar subcultural background: people, who are interested in street art, are also likely to be interested in urban gardening and conversely. Therefor communicating in their aesthetics and codes, would have much more impact, than a classic billboard.

Advertising Agency:Heimat Wien, Vienna, Austria
Creative Directors:Georg Feichtinger, Christoph Pausz
Art Directors:Georg Feichtinger, Simon Pointner
Copywriters:Christoph Pausz, Robin Kappacher
Retouching:Blaupapier Bildretusche Produktion Gesellschaft
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